Companies making claims like “eco” and “green” will need to send them for prior verification before using them or face fines of “at least at 4% of their annual turnover”, according to a draft EU law voted on in the European Parliament on Wednesday (14 February).
The Green Claims Directive, presented by the European Commission in March last year, seeks to put an end to greenwashing by requiring companies to make sure environmental claims are verified and backed by scientific evidence.
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16/02/2024